St. Viator announced Gould’s decision Wednesday, Oct. 21, following the conclusion of the 2026 regular season. Although he is leaving the coaching position, Gou ...

Tripadvisor's Viator has long been one of the largest online travel agencies for tours and activities. But to juice its revenue, it began letting tour operators spend more for better placement in ...

Viator, the experiences marketplace that is a part of Tripadvisor, is scaling its marketing this fall with the help of two new agencies of record: Fig for creative and Ocean Media for media. Viator, ...

Viator can be incredibly useful for planning a trip, as long as you know what to look for before you book. I’ve used Viator to book everything from a ramen noodle-making class in Kyoto to a ...

This year's prestigious awards highlight the top tours, activities, and experiences that celebrate culture, connection, and thrilling outdoor exploration. The 2025 awards recognize over 450 ...

Travel review website TripAdvisor has announced that it is acquiring San Francisco-based Viator for approximately $200 million, "substantially" in cash. Viator is a website operated by travel insiders ...

Viator is the star performer in the Tripadvisor portfolio, and after trying for a time to focus on the Tripadvisor experiences brand instead, it might be time that CEO Matt Goldberg went all in on the ...

Viator says Banff bookings have grown 87%. Photo Credit: Aqnus Febriyant/Shutterstock Travelers this year want outdoors activities, immersive experiences and musical performances when they visit a new ...

Tripadvisor, Inc. has struggled to keep pace with rapid AI advancements in travel planning. Viator/Experiences has lost its global leadership position but is still No. 1 in the U.S. Copilot and ...

Photo Caption: Ben Drew, president of Viator, speaking in January in New York City at Skift's 2024 Megatrends event. Source: Skift. Ben Drew took over Tripadvisor's Viator brand right as the pandemic ...